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Nobody likes to be spoiled especially if it is related to something they are looking forward to. Spoilers can do two things: increase the hype but at the cost of ruining the surprise and tarnishing the whole experience entirely.Rise of the Roninjust came out a few days ago and some were already finished but had the good sense to keep the major reveals to themselves while Sony didn’t get the memo.

PlayStation Is Spoiling Rise Of The Ronin And Fans Unhappy About It
Secrets exist for a reason, and it greatly depends on why certain details are confidential. Team Ninja thought it would be an interesting easter egg to include a character from their previous gameNiohin theRise of the Ronin.
Thanks for spoiling your own game Sony truly genius

— ゴゴG0dgraveゴゴ (@G0dgrave)June 24, 2025
William’s guest appearance may not be a crucial part of the story but fans would have preferred to keep it a secret and a surprise for them. Sony’s excitement is its downfall and rather than safeguarding the characters from being spoiled, the company showed them outright.

“Yeah let’s post a giant spoiler for a game we pushed out a week ago, I’m sure everyone will love it and nothing will go wrong :D”
— 𝕱𝖎𝖗𝖊𝖋𝖔𝖝, 𝕿𝖍𝖊 𝕽𝖎𝖘𝖎𝖓𝖌 𝕰𝖈𝖑𝖎𝖕𝖘𝖊 (@PolskaLeyming)July 06, 2025

It would appear that PlayStation’s strategy backfired at a spectacular scale that even fans were not impressed.Rise of the Roninjust came out and Sony giving away something to look forward to. Perhaps underestimating the community’s desire for discovery and exploration was a mistake.
“the challenges of making Rise of the Ronin were inevitable”: Soulslike Ghost of Tsushima with a Difficult Production Could Explain the Game’s Preview Complaints
PlayStation may have had good intentions in revealing William’s brief appearance in the game, but players would have preferred to discover the easter egg themselves while exploring at their own pace.
Nioh Fans Have Mixed Feelings With The Surprise Appearance In Rise Of The Ronin After PlayStation Spoiled It
Player choices mean very littlein Team Ninja’s latest Japanese-inspired adventure, the outcome will still be as the developers intended it. The illusion of having complete agency and total freedom will only be felt as players explore certain regions and engage in optional fights like with William.
Fans of the developers would feel even more accomplished and satisfied if they happened to stumble on William’s cave with blind luck and catch the easter egg. Despite what game developers think, players refuse to have their handheld in the adventure and prefer to be in total control. Even with all theincredible time-saving featuresthat were implemented, true freedom brings a better experience.

“People will have different experiences”: Unlike Rise of the Ronin, Hidetaka Miyazaki Refuses to Implement 1 Feature into His Soulslike Franchises
William’s guest appearance inRise of the Roninwas a treat forNiohfans but PlayStation and Sony’s attempts to promote the game now gave it away for the world to see. Spoiling brings more negative feedback than positive, other more popular games have experienced the backlash of leaks and did their best to carry on while PlayStation leaked it themselves is a no-brainer strategy.
What are your thoughts about PlayStation’s ridiculous moves to promote their game? Let us know in the comments section below!
Rouvin Josef Quirimit
Content Writer
Articles Published :1209
Piqued by his interest in superheroes during the early days of Marvel movies, Rouvin fell in a rabbit hole of pop culture. His passion for movies led to video games and he fell in love with God of War, The Last of Us, Uncharted, Red Dead Redemption, and more great single-player games that paved the way for his career as a gaming writer.