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Despite big stars such as Henry Cavill and Ryan Gosling having blockbuster releases this year, the first half of 2024 seems to be a lackluster year for Hollywood. The industry has seen many sure-shot films bomb at the box office this year. WhileDune: Part Tworemains the highest-grossing film of the year, it was released in March.
Films such asThe Fall GuyandThe Ministry of Ungentlemanly Warfare, which were touted to be huge hits have all taken a huge loss at the box office, making studios reconsider their strategies. Making it worse is the success of small-budget films such asTarot, which has become the year’s most profitable film with a $45 million box office against an $8 million budget.
Henry Cavill And Ryan Gosling’s Flops Worsen AfterTarot’s Success
On paper, many of the big releases of 2024 were perfectly suited to win the box office. Huge stars such asHenry Cavill, Ryan Gosling, Anya Taylor-Joy, and more were attached to these projects, legacy directors such as Guy Ritchie, George Miller, and David Leitch were helming the films, and they were action-heavy films that were sure to attract large crowds.
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However, the filmsThe Ministry of Ungentlemanly Warfare, The Fall Guy,andFuriosa: A Mad Max Sagahave all had less than stellar box office performances. WhileFuriosais still having its theatrical run,Ryan Gosling’sThe Fall Guy, which was probably the most anticipated summer blockbustertapped out at $165 millionand had a digital release 18 days after its theatrical (viaIGN).
Henry Cavill had two releases this year, the spy comedyArgyllewhich was directed by Matthew Vaughn, and Guy Ritchie’sThe Ministry of Ungentlemanly Warfare. Both films seemed to have poor box office numbers.Argylegrossed $96 million globally against a $200 million budget while Guy Ritchie’s film earned $25 million against a $60 million budget (viaBox Office MojoandThe Numbers).
Worsening the loss is the horror filmTarot, which has raked up $45 million at the box office despite negative reviews. The Harriet Slater and Avantika Vandanapu starrer was made at a budget of $8 million, making it the most profitable film of the year. The film was released along with Ryan Gosling’sThe Fall Guyon May 1 (viaThe Numbers).
What DoesTarot’sSuccess Say About Hollywood Biggies?
While last year’s ‘Barbenheimer’ success proved to be a huge comeback for the film industry, Hollywood seems to have lost that momentum this year. The summer, which was usually reserved for superhero films seemed to have none this year, leaving room for other blockbusters like Ryan Gosling’sThe Fall Guyto cash in on the season.
Despite positive reviews, the film failed to capitalize on its impressive star cast, noted IP, and proven director. The action blockbuster was reportedly made on a budget of $150 million, earning only $165 million. Its competitorTarothad a much better theatrical run comparatively as its small budget ended up making it more profitable.
Ryan Gosling’s ‘The Fall Guy’ Sacrifices Plain Logic For Explosive Action That Can Never Justify Its 81% Critics Rating
The success ofTarotand other small-budget films such asCivil WarandChallengershas proved that Hollywood needs to reevaluate what it invests in. All previously set formulae for success have been destroyed and a different strategy needs to be employed by studios.
Blockbusters are dead!Long live genre film!
Big Hollywood studios need to learn that smaller budgets more often than not can lead to solid profits. You don’t need to put $200 or even sometimes $300 million dollars into a movie for it to be successful
https://twitter.com/carpingobserver/status/1799969517558546901
At this time and age,moviegoers are so unpredictable that film producers probably don’t know what to give them movies,anymore. One day even Tom Cruise will start doing movies for Netflix or Amazon just for the heck of it.
SHEESSHH!!! That’s honestly crazy. Just goes to show not every projects needs an outrageous budget.
The sole Marvel film of the yearDeadpool and Wolverineis set to open on July 26 and all eyes are on the film. It has all the potential to be a huge blockbuster due to the presence of Ryan Reynolds, Hugh Jackman, and multiple rumored cameos.
Nishanth A
Senior Writer
Articles Published :2417
Nishanth A is a Senior Entertainment Writer at FandomWire, majorly focusing on TV shows with over 2,000 articles published. He has been an entertainment journalist for the past two years and a scriptwriter at various corporations before that, working on educational content. With a Communications, English Literature, and Psychology triple major, Nishanth usually covers news and analyses on Star Trek, particularly Strange New Worlds and The Next Generation; Doctor Who, the DCU, and more.A Nolan fan, Nishanth spends his time exploring the filmographies of various directors with an auteurial style or can be found making short movies of his own. He has also contributed as a feature writer for Film Companion, focusing on the South division.
