Nintendotaking extreme measures tokeep their IP protected isn’t something new, and the game producing studio is now the talk of the town once again astheir new updated rules put streamers and content creators at risk of being banned forever.

The’Online Video & Image Sharing Platforms' guidelines, which were first introduced by the studio in 2018, andhave received constant updates from then, got yet another refresh recently,revealing that the studio now holds the right to object, and ban users foreverfor showing Nintendo’s creations in an unlawful, infringing, inappropriate manner.

Nintendo Museum in Kyoto set to open on October 3rd, 2024

Furthermore,your favorite creator can get in troubleas the above applies to a few restrictions set by the studios themselves.

In an FAQ section shared on the same page as the guidelines,Nintendo reveals how content extracted through data mining and similar techniques cannot be usedin videos or live streams.

Nintendo’s Logo

Q11:What do you mean by content that is “unlawful, infringing, or inappropriate”?

-Features video, images, sound sources, etc., that cannot be used in regular gameplay, extracted through game software via data mining or other methods.

Nintendo Switch, Nintendo Switch OLED, Nintendo Switch Lite, Super Mario Odyssey, Super Mario Maker 2

Nintendo isn’t exactly a ‘look the other way’ typewhen it comes to infringing on IP rights and trademarks. Only a few months ago, the studio struck down thepopular Switch emulator Yuzuafter receiving a legal notice.

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The studio isrenowned for enforcing strict restrictions on all its content, and the recent update to the content creation guidelines is no exception.

Split feature image with Mario and TMNT mini pinball cabinets side by side

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The guidelines also particularly mention how the restrictions go beyond mainstream platforms such asYouTube, Instagram, and Twitch.This ultimately means that Nintendo is finally starting to crack down on themajor leaks that happen in the industry.

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These leaks,often sourced through data miningand encrypted game files, are further distributed through unofficial channels,revealing game secrets and even unannounced features before the scheduled date.

Nintendo is known for actively defending its trademark with a strong team of lawyers ready to go at any given moment.

Making it essential for creators to familiarize themselves with the new restrictions as long as they wish to continue workingwith the studio’s titles, making sure they do not share any data-mined information or leaked content in their videos or streams.

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