With theXbox Series Xset to launch later this year, anticipation has been building for Microsoft’s next-gen system and the games we can expect to play on it. A few weeks ago we sawa glimpse of the first-party games coming to the Xbox Series X, and while we don’t yet know the price or release date for the system, it appears that Microsoft may have listened to feedback on one aspect of the system’s branding for its upcoming games.Niko Partners senior analyst Daniel Ahmadnoted on Twitterthat it seems several box art images for upcoming Xbox Series X games have had the “Optimized for Series X” badge removed from their cover art, citing upcoming new marketing assets for games such asÂDirt 5andÂFar Cry 6. Instead, according to Ahmad the badge on the front of the art will be moved to the back of the game covers for a “more subtle mention of it being optimised for Series X.”
The “Optimized for Series X” badge was first unveiled earlier this yearin the leadup to the Xbox Series X’s launch later this year, and meant as a way to signify games that take advantage of the Series' X graphical power. However, since its reveal the badge has drawn criticism online as from what we seen so far, it seems to take up a significant amount of real estate on a game’s box art. Likewise, the branding for Xbox Series X games as a whole has drawn ire due to the overwhelming amount of information on the cover art for games that we’ve seen so far.
Compared to the more simplistic cover art thatSony has revealed for the PS5, it’s clear that Microsoft’s cover art for Series X games has the opposite problem of trying to communicate too much, as you may see below (noted byThe Verge’s Tom Warren):
The Xbox Series X is expected to launch sometime this holiday season, though we’re still waiting to hear more on the system’s price and exact release date. In the meantime, you may check outeverything that we know so far about the Xbox Series X.
