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Social media influencer and YouTuber Logan Paul is also a professional wrestler signed to WWE and is competing on the SmackDown event. The entrepreneur currently holds the title of WWE United States Champion. Paul is one of the highest-paid YouTubers and is also regarded as one of the most influential people in the industry.
Logan Paul co-founded Prime Beverages alongside KSI, which is created and marketed by Prime Hydration, LLC. The company produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Hydration’s recent appearance on WWE sends fans into wondering if Vince McMahon’s leadership was better.
Logan Paul’s Prime Hydration center-ring sponsorship deal with WWE
According to reports byWWE, professional wrestler and social media influencerLogan Paul, along with KSI who co-founded Prime Hydration, struck a deal withWWEas the official hydration drink partner. Prime Hydration, also known as PRIME, is going to be the first hydration partner of the organization to ever appear on the center of the ring.
The reports suggest that the partnership will receive unprecedented exposure and integration within key WWE assets, highlighting never-before-seen center mat branding. This branding will be seen during premium live events, includingWrestleManiaandMoney In The Bank.
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Prime Hydration is going to be the first official hydration partner of the organization to activate across both TKO companies, i.e., for WWE & UFC. Logan Paul recently shared,
“Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment.”
The social media personality went ahead to thank everyone on both sides who have played an important role in bringing PRIME hydration to the ring. In addition to Paul, WWE Chief Content Officer Paul ‘Triple H’ Levesque also added that what Logan Paul and his team have built in a short time is phenomenal and they’re excited to help showcase PRIME hydration across their biggest events.
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This has to be a joke right?
Dont ruin the canvas that the performers create art in.
— Emma Kuzi (@EmmaKuzi)June 04, 2025
This was something that Vince protected. It was known he wanted to keep the mat clean.
— PWP Nation (@PWPNation)August 22, 2025
This is absolutely awful. Not everything needs to be a marketing billboard.
— Max Stahl (@maxhstahl)August 02, 2025
THE MAT IS SACRED!
Why spoil it? Not happy about this.
— Con. Jordan Stockman🇬🇧 (@StockyMan115)June 26, 2025
Some users noted that they do like Prime, but nothing should be on the ring mat, adding that they don’t need to ruin the canvas that the performers create art in. Users mentioned that this is awful, and not everything needs to be a marketing billboard. They went ahead to appreciate former chairman Vince McMahon, noting that he always tried to protect the mat and kept it clean.
Avneet Ahluwalia
Articles Published :392
Avneet is a Creative Writer at Fandom Wire with six years of professional expertise as a writer with artistic flair. Avneet combines her years of experience, love of the entertainment industry, and understanding of the expressive capabilities of words into her work.In addition to her love of Pop Culture including celebrities, TV series, K-dramas, and K-pop, Avneet also prefers to read novels (hard copies), engage in discussions on anything at all, and take in what she sees and hears of those around her.Avneet’s writing style evolved over the years, from writing for beauty pageants to drafting true stories to writing stories about celebrities, television series, and movies. Despite this, she remains committed to discovering something new every day. Avneet believes that her writing will influence the readers since she strives to learn and grow with every piece of writing.PS: She will never give up on persuading people to read “Normal People” by Sally Rooney.
