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Clip Farming has been a recurrent feature on social media which a lot of viewers have expressed annoyance against. Unfortunately, it seems like a popular streaming platform has also jumped on the bandwagon of the trend.
Netflix’s new feature Moments has been introduced so that users can bookmark, rewatch, and share their favorite moments from shows but that is not all. To some this feature seems like a scheme for something else, it would help not only discourage people from taking screenshots but also promote clip farming on the site and related shows.
The ethical screen-sharing: Netflix’s new initiative
Varietyreleased an article about Netflix’s new feature, explaining in detail what it means for users. Moments would allow viewers to save and rewatch their favorite clips from shows on the site.
With Moments, members can quickly bookmark a scene while watching on their phone, saving it directly to their My Netflix tab for easy access later.
This iOS mobile feature also contains a special way of sharing these clips across Netflix titles, so that friends could enjoy those scenes together. The article mentionedBridgertonand its iconic carriage scene which excited fans of the show on social media.
Members can also share their favorite scenes across platforms like Instagram and Facebook, creating a seamless way to engage with their favorite content and share it with friends.
Netflix has launched ‘Moments’, a new mobile feature that lets viewers save, rewatch & share their favorite scenes across Netflix titles.pic.twitter.com/iXsV2QF4GF
they’re about to start clip farming on netflix shows 😭😭
Makes sense. Clips get taken regardless. This is just a way to get people to link back to their platform more often.
It’s a clever way to market their content too. Instead of slapping people with copyright strikes.
They do this but won’t allow you to share a password?!
carriage scene you will be always iconicpic.twitter.com/2JoFmfAErr
Hulu had this functionality when it first launched. I’m guessing it wasn’t a success.
While it may seem like a cash-grab attempt from the platform, many users quickly figured out the alleged real purpose. Fans noted that the initiative could counter illegal screenshots and sharing of clips from the streaming service.
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By using this feature people would create backlinks for the shows which would lead them directly to the platform thus preventing copyright issues. This would also help in the marketing of the streaming service without added effort.
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The articlefurther mentioned a fun collab by various artists to help endorse Moments. The newIt’s So Goodcampaign features the likes ofGiancarlo Esposito, Simone Biles, andCardi B.
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The marketing campaign showcases celebrities sharing their cherished moments from popular shows and movies. Marian Lee, the platform’s chief marketing head spoke to Variety about the feature.
Our new campaign is all about celebrating these unforgettable moments, taking you back to the feeling you had when you first became obsessed with a great show on Netflix.
TheBreaking Badactor also shared his two cents about the feature and expressed his love for the platform. Talking about getting lost in the world of his preferred shows and movies, he reaffirmed the need for the new feature.
I know firsthand there’s something magical that happens when a powerful story finds its audience on Netflix. Suddenly everyone is captivated and can’t stop talking about it, and that passion just keeps compounding.
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Some fans also commented that this feature could enable clip farming in Netflix shows and movies. This trend basically refers to intentional messing up in front of the camera or staging reactions that could be click-bait-worthy. Only time will prove if the new feature helps enhance the user’s experience on the platform or not.
Shruti Pathak
Articles Published :286
An entertainment writer with a passion for storytelling that transcends genres, Shruti Pathak is currently pursuing her Bachelor of Arts in English. She is also a devoted poetry enthusiast, exploring the beauty of language and emotion through verse. Obsessed with the show Friends, a self-proclaimed swiftie, and inspired by classical literature these are just some characteristics that describe the novice writer. Newly joining FandomWire as an intern writer, she hopes to share her thoughts while sharpening her writing skills on various entertainment topics.
