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In the world of advertising, there’s a term called “negative marketing”. It’s when a company benefits from how terrible its products are because people cannot stop complaining about it. Well, Jennifer Lopez’s 2024 Netflix film had something similar but maybe they didn’t mean to do it intentionally!
Well, the movie was indeed terrible despite a strong cast and fans were indeed aware of the reviews and feedback. Despite all of this, Jennifer Lopez was paid an astonishing amount to star in the film and althoughAtlaswas considered a failure, Netflix benefitted from it greatly!
Jennifer Lopez Was Paid Quite A High Amount For A Failed Movie!
There were countless reasons for the 2024 Netflix film to succeed. From having a stellar cast of actors like Jennifer Lopez, Simu Liu, and, Mark Strong to having Brad Peyton (Journey 2: The Mysterious Island) as director, the film had only one reason to fail.
With negative reviews about the alleged overacting ofJennifer Lopez, fans complained that the entirety of the movie consisted of Lopez grimacing and whining in pain. The film was ruined by the fact that Lopez allegedly acted terribly in the film.
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Despite the criticism that she faced, Lopez and Netflix’s deal made the actress more rich indeed! As per a report byPuck, the actress was reportedly paid a whopping $16.5M to portray the lead role of Atlash Shepherd in the 2024 film!
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However, the report doesn’t stop there. Remember when we talked about negative marketing earlier? Well, turns out the film was so terrible that people complained and talked about the film quite a lot on the internet! This resulted in Netflix getting incredible amounts of viewership despite releasing a terrible film!
Bad Publicity Is Still Publicity
The statement rings true for the world and especially for Netflix’s 2024 filmAtlasas the film managed to hold a position that many great films weren’t able to! As per the report by Puck,Atlashas been in the top 10 most-watched films on the platform for the past three weeks!
This comes after the fact that terrible reviews and negative feedback had made their way onto the internet. Taking to X (formerly Twitter), some fans were left incredulous as to how this film managed to stay on top despite being terrible. Others talked about the effectiveness of bad publicity.
Jennifer Lopez earned $16.5M to play her role in Netflix’s ‘ATLAS.’
Despite receiving terrible reviews, the film has been in the Top 10 most watched films in the platforms for the past 3 weeks.
(Via:https://t.co/v7z0VyGDaD)pic.twitter.com/pKuuyFfg1c
— The Hollywood Handle (@HollywoodHandle)June 20, 2025
Bad publicity is still publicity
— Movie Bum 🗑️ (@jsmovies_)July 18, 2025
— Nephil_Him (@Nephil_Him)June 12, 2025
Yeah that is the most ridiculas part of streaming service, you make a bad movie then it became number 1 💀
— JoBlo Movies and TV (@joblodotcom)August 17, 2025
Shows how crap the rest of the content is people have to watch it 🤣🤣🤣
— 🍿🎬 AMC Believer 🎬🍿 (@BSReviewsUK)June 16, 2025
Now that…… Is why working Smart, is better than Working Hard Folks 👍👊👊😆😆
— 𝕎𝕠𝕣𝕫𝕖𝕝’𝕤ℂ𝕠𝕞𝕖𝕕𝕪ℂ𝕒𝕟 (@Worzels_Comedy_)June 03, 2025
Starring JLo in the lead role,Atlastells the story of a data analyst who distrusts AI with her whole heart. When a mission to capture a renegade robot goes wrong, the help of an AI might just be her last chance to complete the mission.
“It is a real worry to everyone who cares about him”: Ben Affleck’s Alleged Friend Shares the Worst News About the Batman Star Amid Jennifer Lopez Divorce Rumors
The 2024 film received a rating of 5.6/10 on IMDB and a record-low of 18% on Rotten Tomatoes! With a stellar cast and terrible ratings,Atlasis available to stream on Netflix in the U.S. and around the world.
Visarg Acharya
Senior Writer
Articles Published :3263
Visarg Acharya is a Senior Writer at FandomWire, majorly focusing on movies, with over 3000 articles published. He has been an entertainment journalist for the past three years and a copywriter at a corporation. Visarg usually covers news and theories on the MCU and the DCU, with an emphasis on Avengers and Superman; Game of Thrones, and more.A Tarantino fan, Visarg, spends his time critiquing various directors’ filmographies and watching them with curiosity. Medieval fantasy like The Lord of the Rings or sci-fi movies like Interstellar, watching the latest horror movies, and listening to Hans Zimmer become his comfort zone. When idle, he can be found reading fantasy novels with a terrible cup of coffee in hand.
