Anime and fashion have always gone hand-in-hand. From stylish character designs to influence on real-world trends, many anime feature innovative and inspirational fashion. For those obsessed with anime style, fashion-focused series are a dream come true. Getting to see gorgeous and intricate outfits and accessories modeled bycool charactersis endlessly fun. Not to mention, some anime take place in the fashion world itself, giving viewers an inside look.
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For those who delight in both impeccable style and captivating stories, fashion anime offers the best of both worlds. It’s a form of identity, a clue to someone’s personality, or a symbol of transformation. Some series use fashion as pure eye-candy, while others explore deeper meanings through their sartorial storytelling. There is something for everyone who wants to explore the creative intersection of anime and couture.
8Pretty Rhythm
My Anime List (MAL) Score - 7.4
Pretty Rhythm
Why Watch Pretty Rhythm?
Pretty Rhythm is a series where the glitz and glam of the idol lifestyle meet the pulse-pounding excitement of competitive figure skating. The anime adaptation is centered around the concept of Prism Shows, which are performances that combinesinging, dancing, fashion, and ice skating. Pretty Rhythm follows the lives of a group of girls as they aspire to become Prism Stars, performers who compete in these shows to become idols.
The show features a strong emphasis on stylish clothing and accessories as part of the Prism Shows, where characters perform. The fashion element is woven into the competition as the characters often design, choose, or receive new outfits that reflect their personalities and the themes of their performances.
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Jun 06, 2025
CRUNCHYROLL
7HeartCatch PreCure!
My Anime List (MAL) Score - 7.9
HeartCatch PreCure!
Why Watch HeartCatch PreCure?
HeartCatch PreCure! is part of the larger Pretty Cure (PreCure) franchise, which is amagical girl anime series. In HeartCatch PreCure, the main characters are Tsubomi Hanasaki (Cure Blossom) and Erika Kurumi (Cure Marine), who transform into the legendary warriors Pretty Cure to collect Heart Seeds and battle the Desert Apostles to protect the Great Heart Tree. Erika’s family owns a fashion shop, and she has a personal interest in fashion, which influences some of the character designs and transformations.
The show includes themes of personal growth, friendship, and courage, with the magical girl elements being central to the storyline. The transformation sequences themselves are stylized and have a fashion show-like quality, with dynamic poses and a focus on the outfits. Some of the powers and attacks used by the Pretty Cures are inspired by fashion and beauty concepts. For example, they use Perfume bottles to enhance their powers, which is a nod toward accessories and personal grooming products.
Aug 01, 2025
My Anime List (MAL) Score - 7.5
Why Watch PriPara?
PriPara is part of an expanded franchise that includes video games, music, and fashion. The series is directed towards ayounger audience, especially girls, and centers around the world of idol activities. The anime follows Laala and her friends as they evolve from novices to celebrated idols. PriPara idols compete by singing, dancing, and fashion performances, aiming to earn points and climb the ranks.
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The franchise typically includes elements of magical transformation, as characters change into more elaborate costumes for their performances. Additionally, there is a companion arcade game that allows players to experience the PriPara world and performances, which has contributed to the franchise’s interactive popularity.
Jun 01, 2025
5Skip Beat!
My Anime List (MAL) Score - 8.1
Skip Beat!
Why Watch Skip Beat?
Skip Beat is well-regarded for its unique take on character development and humorous storytelling. The anime is primarily about the entertainment industry and follows the story of the protagonist, Kyoko Mogami, who enters the world of show business to get revenge on her ex-boyfriend, Shotaro Fuwa, who is apopular musician.
Throughout the series, Kyoko navigates the challenges of acting, show business, and personal growth. It is a love letter to everyone who has ever been told they can’t, only to respond with a defiant “watch me.” Kyoko does undergo various transformations and there are moments where fashion and styling are significant, especially when it pertains to the characters' roles in showbiz, such as photo shoots, commercials, and other entertainment-related appearances.
Jun 02, 2025
AMAZON PRIME VIDEO
4Smile Down the Runway
Smile Down the Runway
Why Watch Smile Down the Runway?
Smile Down the Runway is a fashion anime reminding us that the runway is not merely a path of fabric and flashbulbs, but one ofself-discoveryand defiance against the odds. The anime follows Chiyuki and Ikuto as they work towards their goals, overcoming the barriers that their personal circumstances present.
Chiyuki continues to pursue her dream of walking the runway in Paris despite her short height, while Ikuto strives to make a name for himself in the fashion world despite his lack of resources. The series is a tale of perseverance, hard work, and the fashion industry, highlighting the power of ambition and the importance of following one’s dreams despite the odds. It’s a heartfelt story that fashion enthusiasts and anyone who has ever had a seemingly unreachable dream can relate to.
Jul 18, 2025
3Paradise Kiss
My Anime List (MAL) Score - 7.86
Paradise Kiss
Why Watch Paradise Kiss?
The charm of Paradise Kiss lies in its unapologetic embrace of theunconventional. The story combines elements of romance, drama, and fashion. It centers on a high school student named Yukari Hayasaka, who is often called Caroline by her friends. She inadvertently becomes involved with a group of fashion design students who are in need of a model for their clothing label “Paradise Kiss”.
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It explores Yukari’s transformation from a directionless high school student to a confident model, influenced by her interactions with the eccentric members of the fashion group, especially the charismatic and enigmatic leader George Koizumi. The series is notable for its stylish animation, fashion-forward themes, and mature storytelling that deals with the challenges of young adulthood and the pursuit of dreams in the competitive world of fashion. It also touches onromanceand personal growth, making it a well-rounded drama with a specific appeal for those interested in fashion and character-driven narratives.
Jun 17, 2025
2Princess Jellyfish
Princess Jellyfish
Why Watch Princess Jellyfish?
While not centered on fashion in the same way as Paradise Kiss, fashion does play a significant role in Princess Jellyfish anime. The anime spins a yarn of socially awkward and beautifully bizarre scenes. It is the story of Tsukimi Kurashita,a jellyfish otaku, who finds solace among her like-minded female hermits collectively dubbed nuns. They were living in their own little bubbles, far away from the intimidating tides of fashionable society.
This is until Tsukimi meets a stylish woman, who turns out to be Kuranosuke Koibuchi, a guy who enjoys cross-dressing to escape the pressures of his life. Kuranosuke becomes involved with the Sisterhood and helps them in various ways, including using his fashion knowledge to help Tsukimi realize her potential. Paradise Kiss teaches us that friendship and solidarity can come from the most unexpected encounters and that even the most jellyfish-like among us can find the strength to swim against the current.
Jun 19, 2025
1My Dress-Up Darling
My Anime List (MAL) Score - 8.2
My Dress-Up Darling
Why Watch My Dress-Up Darling?
My Dress-Up Darling dives into the charming subculture of cosplay through the experiences of Wakana Gojo and Marin Kitagawa, two high school students who could not be more different. Gojo is a reserved boy with a passion for traditional Japanese hina dolls, whileMarin is an outgoing and popular girlwith a love for all things anime and cosplay. Their worlds collide when Marin discovers Gojo’s talent for sewing, which kickstarts their unexpected partnership.
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My Dress-Up Darling is as much about the art of cosplay as it is about the characters' personal development. It underscores the themes of friendship, creativity, and stepping out of one’s comfort zone. The series treats viewers to a behind-the-scenes look at the process of making a costume from scratch, while also delving into the personal growth of two distinct individuals coming together to share a unique hobby that tests and reveals their character.
